There are various kinds in cotton. There are differences in fiber length depending on the area of origin and cultivar, and short ones can only be made of thick yarns. Therefore, generally, the longer the fiber length, the higher the quality. Among the cottons classified and classified as short cotton, medium cotton, and long cotton, those with an average fiber length of 34.9 mm or more are particularly called "super long cotton" and are positioned as the highest rank of man cotton. The yarn is thin and hard to be fluff, so when it is made into fabric, it is characterized by its soft touch and elegant gloss.

PREMIUM HEAVENLY COTTON is a special material brand that selects and develops only such high quality cotton from all over the world. It is a proof of high quality selected having been engaged in cotton for over 120 years since its foundation.PREMIUM HEAVENLY COTTON uses a total of five types of ultra-long cotton. Giza cotton in Egypt, Xinjiang cotton in China, Supima cotton in the United States, Peruvian pima cotton in Peru, and ultra-long cotton in India, represented by the world's thinnest and longest fiber "Svin". In each case, these cotton materials, which are said to be the highest quality in the world, are selected according to the suitability required when the product is made, and in some cases, two types of yarns are combined to make the most of it. The magic of using the right material in the right place is the value of PREMIUM HEAVENLY COTTON, which has never been in the cotton textile market. The five types of super long cotton are very high quality, but their gloss, firmness and softness are slightly different. Therefore, how to take advantage of it also changes. It is the role of PREMIUM HEAVENLY COTTON to identify this and propose the best use of high-quality cotton.

Products using PREMIUM HEAVENLY COTTON come with a woven name and a tag that guarantees quality. All feature five crowns that symbolize the origins of the five types of ultra-long cotton, and feature a luxurious design. A message stating that we are determined to be of value is finally added, along with a statement that the cotton material is carefully selected from around the world. PREMIUM HEAVENLY COTTON's high quality is symbolized by Svin, one of the ingredients that make up the brand. Svin is a super-long cotton born in 1974 in Tamil, India, a hybrid cotton that blends traditional Indian cotton with cotton from St. Vincent Island in the West Indies. It is the world's finest and longest fiber, and it is a premium cotton that combines extremely high strength with a smooth feel.