CURETEX, a sustainable 100% Japanese paper material for the future 


2024年1月、ドイツにて開催されたハイムテキスタイル展をはじめ、2024AW Première Vision Paris<プルミエール・ヴィジョン・パリ>、2023年10月<ファッションワールド東京 FaW TOKYO サステナブルファッションEXPO>へ出展し、好評を博したサスティナブルな和紙100%素材です。


As various initiatives are underway around the world to realize a society that makes effective use of limited resources and recycles them in a sustainable manner, CURETEX, a material that can contribute to the future, is attracting attention. 

 CURETEX was exhibited at the Heimtextil exhibition held in Germany in January 2024, the 2024 AW Première Vision Paris and the Fashion World Tokyo FaW TOKYO Sustainable Fashion Expo in October 2023, where it received a good reputation. This is a sustainable 100% Japanese paper material that has been well received. 

Let's take a closer look at the appeal of CURETEX as a material that can solve the problem of waste disposal of unused clothing, which the world is facing, and which is the future. 







A commitment to raw materials that puts the environment first 

The raw material chosen for the washi yarn used to make CURETEX is the bark of Manila hemp, a perennial plant that grows stems and leaves every year. 

It grows in a short cycle of about three years after the seedlings are planted, so there is little burden on the natural environment, and although it is a delicate fibre, it has high strength. 

Our commitment to creating a unique washi fabric does not end with the selection of raw materials. 

The twisting process is also particular: the yarn is twisted slowly in a dry process and then untwisted. Repeated spinning in a series of processes increases the strength of the yarn and makes it fluffy and soft. 

In addition, a unique process is used to make the surface of the yarn more porous and increase its surface area, making it easier for micro-organisms to get involved and speed up biodegradation. 





Speedy return to the soil 

CURETEX’s great strength is its speed of biodegradation. 

Depending on the climate and soil conditions, it takes more than a year for ordinary cotton to biodegrade, whereas Cure-Tex can be buried in the soil as early as one month, and on average three to six months! Compared to other natural materials, it returns to the soil at an astonishingly fast rate and revitalizes the soil as if it were fertilizer. 





Circulation system to reduce waste to zero 

Residual Cure-Tex cloth and unwanted products from the manufacturing process are collected and sprayed on the company's own farms, where they are reused to revitalize the soil. 

In the rich soil containing biodegraded Cure-Tex, nutritious vegetables are grown, harvested, cooked and processed in kitchens operated by partner companies. Vegetable peels and shavings from the cooking process are also used as fertilizer on the farm. Everything is used up without waste. 

The safe, secure and tasty food products produced in this way, which are Halal, vegan and gluten-free, are sold on KOWA's online website, Happiness Direct. The process starts with growing the raw materials, making the products, collecting them, returning them to the soil and eating the vegetables grown there. Through CURETEX, we have achieved a system of circulation in a circular manner. 




Comfort to the skin. 

The crisp feel of hemp material and cool comfort. The texture of the fabric makes it easy to wear alone. 

At the Heimtextil exhibition, Curetex curtains that utilise the inherent properties of Japanese paper materials, such as UV-cut, moisture control, insect repellency, antibacterial and odour-elimination, are on display. At the same time, the softness of the washi fabric, the uniquely Japanese feel of the material and the environmentally friendly circular system resonated with visitors when the exhibition staff wore the product-washed samue. 




 Carefully circulating limited resources to connect them to the future 

The general trend up to now has been to finally incinerate unwanted clothing. With CURETEX's recycling project, limited resources can be used efficiently and can be circulated in a sustainable manner, bringing us one step closer to an environmentally friendly and sustainable society. 

However, without cooperation with companies, organisations and local authorities, circulation would not be possible, and we aim for further development with the vision of forming partnerships with those who share KOWA's activities and building up a larger circle of circulation.